As a child, he said he was constantly told what toys he should play with or how to behave. "I hope that this set can be used as a gift for queer relatives and friends to spread love and acceptance," he added.Īshton said growing up as a gay teen in the 1980s was "incredibly daunting and scary" because of rampant homophobia at the time. "This set means a lot to me because it’s a company I’ve grown up with for over 18 years acknowledging their LGBTQ+ audience not just from a simple tweet or message, but an actual product," he said. Louis, said Legos have had a "significant' role in his life. When he first heard about the new set, Gray, who is bisexual, said he felt immediate joy. "Being LGBTQIA+ myself, I knew I needed to step up to the plate and make a real statement about love and inclusivity."
"The starting point for this was my feeling that we, as a society, could be doing more to show support for each other and appreciate our differences," he wrote in a description of the set. The set also includes black and brown colors "to represent the broad diversity of everyone within the LGBTQIA+ community," as well as pale blue, white and pink representing the transgender community, and a purple drag queen figure, according to a description of the set from designer Matthew Ashton.Īshton, vice president of design for the Lego Group, said in a statement he wanted to create a model that symbolized inclusivity and celebrated everyone, "no matter how they identify or who they love." The colors in the set are inspired by the rainbow flag, according to the statement. The set, which hits the Lego online store June 1, includes 11 monochrome figures, each with its own hairstyle and rainbow color, according to a Wednesday statement. He said: “Re-doing your logo in a rainbow and ‘donating a portion of proceeds’ is not enough.”ĭonald Trump provided perhaps the strangest addition to the rainbow capitalist offering with his “ LGBTQ for Trump” T-shirt.The Lego Group has unveiled "Everyone is Awesome," its first LGBTQ-themed set, ahead of its launch during Pride Month.
The Years & Years singer Olly Alexander made news last week when he shamed brands for capitalising on Pride month without making any meaningful contribution. Jayīarclays is only the latest brand to be called out for their use of the rainbow flag during Pride month. While homophobia, biphobia and transphobia still exists in the UK, we’ll continue to actively support Pride.
We believe people should be free to be who they are and love who they love. We’ve changed our logo to celebrate all of the Pride events that we’re supporting. On realising that the apologies were not well received by the LGBT+ community, Barclays later changed its responses on Twitter to align with their LGBT-supportive message. Good luck finding one that isn’t taking part in Pride though.” If he doesn’t wanna use the app tell him to come in, in person. While tweeted: “WTF Barclay’s this kowtowing to homophobia.
The whole POINT of is to not apologise for our existence.” I know your brief is to keep everyone happy but if Barclays makes you apologise for flying the rainbow then they’ve no business flying it in the first place. Wrote: “Apologising is literally the most counterproductive thing you could do – so thanks for being agreed: “Jason lovie.